Title: “Your Network Is Your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success, and Happiness in the Digital Age”
Author: Porter Gale
Release date: June 4, 2013
In the book’s 13 chapters, the author mixes personal anecdotes and frank revelations with a series of exercises that propel readers toward more effective business networking for the digital age. Her tone is conversational, helpful, honest and, above all, relentlessly positive.
Some readers will no doubt squirm at admonitions such as, “In our global, networked economy, you can’t allow your social capital to lie dormant.” Or: “Put greater energy into giving than receiving. What you will find is that the giving will come back to you tenfold.”
But that misses the bigger picture. Gale takes us up a level, entreating us to map our behaviors against the outcomes we’re seeking, all the while ushering us toward “long-term values-based relationships” and approaches that “apply the principles of happiness and positive living.”
You may flinch at taking the Funnel Test, a simple device that helps you to review your passions and define a 20-word purpose to anchor your networking. But go ahead, do it. Here in Silicon Valley, we go through the paces of crafting a 20-word elevator pitch to crystallize a startup’s core value proposition. Why shouldn’t that technique apply to our own lives’ work as well?
Gale, who headed up marketing at Virgin America, has the pedigree and the connections to trot out dozens of real-world examples that drive forward the narration: people like Shira Lazar, who’s blazing a path as a self-made Internet news personality, or Mark Horvath, who took his passion for helping the homeless and channeled it into a fantastic site (and cause), InvisiblePeople.tv.
“Your Network” is a revelatory pastiche of marketing smarts and up-and-at-‘em business pep talk mixed with a generous amount of personal growth and self-help advice. Read it, enhance your network and keep on the path to personal and business growth.
See my video interview with Porter Gale on Socialmedia.biz.
Cross-posted on Socialmedia.biz.