And a new service matches
online editors with content talent
This column appeared Feb. 3, 1999, in the Online Journalism Review. Here’s the version on the OJR site.
By J.D. Lasica
Second of two parts. See Part 1.
These may well be the glory days for freelance writing on the Web, with dozens of sites paying rates that compare favorably to print publications. For both veteran journalists and aspiring writers, the Internet has opened up potentially lucrative new markets.
A new online service devoted to just that notion will debut later this month. Content Exchange, created by Editor & Publisher columnist Steve Outing and freelance writer Amy Gahran, will bring together those who create content for online media and those who buy content.
“Content Exchange is in large part about helping freelance writers and other content professionals find paying online venues — Web content sites, e-mail newsletters, corporate intranets, associations, distance learning, etc.,” Outing says by e-mail. “The opportunities for content producers to find paying work online are growing incredibly fast, and we aim to help content professionals take advantage of the situation.”
Wisely, Outing and Gahran define content broadly, aiming the service not just to journalists but also to fiction writers, editors, proofreaders, researchers, designers, artists, cartoonists, photographers, indexers, audio and video specialists, translators, interactive tool developers and others. Searches will be free at first, but eventually the enterprise will charge a fee to search the database. Venues seeking content also will be able to place free listings initially.