Push technology, the Internet’s trend du jour, allows online news sites to narrowcast personalized news directly to readers
The following article appeared in the May 1997 issue of The American Journalism Review.
For news consumers and publishers alike, 1997 may well mark a seismic shift in the way content is delivered on the Internet.
The phenomenon goes by many names: Push technology. Webcasting. Netcasting. Personal broadcast applications. Channel technology. Internet news broadcasting.
All refer to a technological revolution that is redefining the relationship between online news operations and their readers. And even if you’re not a cyberspace cowboy, push news should interest you because it has the potential to reshape the fundamentals of journalism in much the same way that television news has altered the rules of the profession.