Editor and General Manager Michael Rogers discusses Newsweek’s online strategy
This column appeared in the January 1999 issue of The American Journalism Review.
Newsweek has joined the future. Newsweek.com arrived on the Web Oct. 4, 1998, and unlike the first wave of mainstream media news sites that reinvented themselves every five minutes, these folks don’t seem to have an identity crisis.
The streamlined site has a spare, minimalist look, featuring all the content of the print magazine alongside a handful of daily features and breaking news provided by others. With a 10-person editorial staff, the Web site has both a modest agenda and realistic goals.
In short, Newsweek.com doesn’t pretend to be all things to all Webheads.