Dotcom downturn leads to rethinking of strategies, investments
This column appeared Jan. 25, 2001, in the Online Journalism Review. Here’s the version on the OJR site.
Madeline Baro was thrilled last April when she became the first online reporter dedicated to the Miami Herald’s Web site. The experiment proved short-lived. Eight months later she was among the casualties when KnightRidder.com scaled back its online operations, laying off 68 people.
Patricia Marroquin, fresh off a new media fellowship from the Newspaper Association of America, was startled to learn she was one of three online editors let go at latimes.com last October. Within days she was offered her old job back as copy editor on the newspaper’s business desk, but she and her husband, an executive news editor at the Times, decided to make a fresh start of things on the print side of the Dallas Morning News.