From My News to digital butlers: An in-depth look at the different flavors of personalization
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Personalized news experience
Personalizing the news involves more than just content. It gives users a voice in where, when and how they want to consume the news. A personalized news experience can take several different shapes:
• Where: Mobile devices, Palm Pilots, cell phones with digital readouts — all are becoming ubiquitous in the news universe. Old-fashioned e-mail remains the most reliable way to maintain your specialized news diet each day. And a new phenomenon called metabrowsing lets you personalize your daily reading ritual even further.
• When: Video and audio sites let users watch and hear news segments on demand. News sites send alerts that tip you off to not only breaking national or world news but to news that matters just to you.
• How: Some Web sites are giving users the tools to cut through the clutter by letting them control which stories, features and links should appear on a news site’s front page or other key pages. Sometimes they can also tinker with the look, arrangement, layout, color scheme and other visual information on those pages.
Here’s a quick look at each of these: