Newspaper, broadcast station join forces online in NewsOK.com
By J.D. Lasica
Online Journalism Review
Convergence has received something of a black eye lately. Black eye? That might be understating things a bit. We’re talking broken ribs, multiple lacerations and third-degree burns, thanks to the spectacular flameout of AOL Time Warner, the poster child of media convergence.
But not all converged news operations are created equal. Case in point: NewsOK.com, a joint operation of the Daily Oklahoman and KWTV News9 in Oklahoma City.
Both news organizations bring considerable assets to NewsOK, which will mark its first birthday August 19. The Oklahoman, the largest news operation in the state, has a daily circulation of 209,000 and newsroom staff of 160. News9, the leading newscast in town, can spur viewers to pick up the next day’s paper with a preview of a joint news project, or send them to NewsOK.