For this week’s Engadget Interview, veteran journalist J.D. Lasica spoke with Dave Ulmer, director of marketing for Motorola Media Solutions about Motorola’s upcoming release of iRadio and how the technology may forever change how we listen to radio. Oh, and no satellites involved.
Shine that spotlight on the big picture, would you? Why is iRadio a big deal?
Sure. Well, iRadio is rather unique for Motorola in that it’s not a piece of hardware but a music service. It enables a consumer to have their choice of hundreds of channels of commercial-free radio and talk and their MP3 collection wherever they happen to be – whether at home, on the go or in their car.
The car is the focus for us because that’s where the majority of music listening occurs – while they’re in the car stuck in traffic someplace. We emerged from Motorola’s Seamless Mobility initiative, which was designed to connect the big three domains of Motorola: the car, the phone, the home network. Our focus has been on music and moving on into video in the future.