Now that they’ve grown up, what have city guides turned out to be?
By J.D. Lasica
Online Journalism Review
What ever happened to city guides?
After staking claims during the mad online land grab of the mid-1990s, a few hardy survivors are still around, though much evolved. Others have morphed into “local networks” or city portals. And still others have given up the ghost, fleeing the space that just a few years ago was being hyped as a bonanza of local advertising riches.
But let’s forgo the usual business stories about content-driven sites hemorrhaging money during the online advertising slump. How are today’s city guides serving their editorial mission?
The answer, in short, is: pretty well, given today’s lowered expectations.