Pulitzer takes a two-tiered approach in St. Louis with STLtoday.com
This column appeared March 22, 2001, in the Online Journalism Review. Here’s the version on the OJR site.
Pulitzer Inc. threw the switch March 15, 2001, on STLtoday.com, a new portal that bills itself as the definitive online guide to living in St. Louis. It’s bright, colorful and slickly packaged.
Now only if it had a soul.
As part of Pulitzer’s new portal strategy, its flagship paper, the St. Louis Post-Dispatch, takes a seat far to the rear of the bus. It’s an interesting approach, one that bears watching for other publications in mid-sized markets. Online staffers at the Post-Dispatch update the portal with breaking news, but they’re only peripherally involved with the new venture’s operation.