U.S. News, College Edge vie for supremacy in the education space
This column appeared April 13, 1999, in the Online Journalism Review. Here’s the version on the OJR site.
By J.D. Lasica
One of the fascinating battles shaping up in cyberspace pits an old media stalwart, U.S. News, against a new media upstart, College Edge. And as befits the topsy-turvy nature of the Web, they’ve formed a partnership with each other even as they’ve begun to duke it out for supremacy in the higher education space.
Their weapons of choice? Web tools.
College Edge: darling of the portals
For the moment, College Edge has forged a slight lead, attracting more than 1 million visitors a month. The San Francisco startup, launched in March 1996, describes itself as the Web’s most popular resource for college information and services.
“We provide information on every accredited college in the United States,” says Young Shin, chief executive officer of College Edge. “No one else offers the breadth and comprehensiveness that we deliver.”
On College Edge and its portal partners, users can research nearly 6,000 two-year, four-year and vocational colleges and graduate schools. And while its deep database is a major reason for its success, the site also offers several compelling tools:
• a “matchmaker” tool that helps students find the schools right for them;