Handful of news publications begin to take advantage of audio content
This column appeared in the March 1999 issue of The American Journalism Review.
We usually think of the Web as a visual medium, but sometimes we overlook the other senses.
Far too few online news sites take advantage of live audio and sound clips, lumping them in with the multimedia bells and whistles of animation, video and other razzle-dazzle effects that bring modems to a wheezing standstill.
It’s no surprise to see CNN Interactive and MSNBC making wide use of audio. But it’s heartening to see small and mid-size newspapers plunging in, too. Among the early adopters are three papers in the Midwest.