Some small papers have had success on the Web by including their readers in the process.
This column appeared in the July 1998 issue of The American Journalism Review.
Many small papers continue to struggle online, but before they throw in the towel they ought to examine some of the Web’s success stories.
Sunline, the Web edition of a tiny chain of dailies and weeklies in southwest Florida, has won a slew of state and national awards for small online publications. It averages about 10,000 visitors a day — not bad, considering that only 100,000 people live in the papers’ circulation area.